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Diamonds have never lost their worth at any time in their centuries-old history.

That is why they are the symbol of unshakeable, stable value.
Considered in the long-term these days especially, diamonds are impervious to inflation, and the best, anonymous monetary investment.
Neither stocks nor any other tangible investments provide the security that precious diamonds represent for
their owners:
Diamonds stand for the greatest value in the smallest dimensions.
Diamonds are easy to transport.
Diamonds can be sold anywhere in the world.
Diamonds are indestructible.
Diamonds do not deteriorate with age.
Experience has shown that choosing your diamonds carefully makes for a fine investment of your money.
But carefully choosing diamonds means buying them according to their worth.
Expensive brands do not increase the value of a diamond.
Diamonds from arrive directly from the exchange in Antwerp and come with international certificates such as "GIA" and "HRD", which are recognised worldwide.
You can turn your diamonds back into cash again and again, unlike other consumer goods which lose very much of their value.
Diamonds are not objects of speculation and are unsuitable for quick and profitable resale;
but seen in the long term, they are an excellent and secure investment.
What counts is enjoyment of the beautiful, the special - and not the fact that you get your invested money back next year.
We can say that "diamonds are definitely the most beautiful value investment".

Some tips on choosing your diamond:

The keys to the worth of a diamond are the four Cs:

  • Colour
  • Clarity
  • Cut
  • Carat

Diamonds which are as clear as water, lacking any colour, are usually valued most highly.
Stones having fantasy colours are an exception. Blue-white diamonds are so rare that they rarely for sale.
They are sold for connoisseur's prices.
A stone is "flawless" if it shows no inclusions when magnified 10 times.
It is the highest and most precious clarity level.
Inclusions are tiny blisters or other crystal lattice structures, phenomena of natural growth, a sign of genuineness and a characteristic of diamonds.
The cut is the most important factor in a diamond's beauty. It is mainly a question of the correct proportions;
only then is light refracted into all the colours of the rainbow and projected through the surface. Light rays pass through practically unrefracted in diamonds which are too flat.
Diamonds which are too thick bend the rays to the side.
Size alone is not a factor in the value of a diamond. A smaller stone of fine quality can be worth more than a larger diamond of lesser quality.
Fine nuances which only an expert can judge determine the value of a diamond. Consult us at any time;
we are professionals with many years of experience to advise you. Even in antiquity...

The art of cutting a diamond

Diamonds were already being used in the goldsmith's art of antiquity. However, they were not cut, but polished in their raw form. At all times in all ages, the tremendous hardness of the material was a problem;
it resists even steel tools. This hardest of all materials (hardness grade 10) has the highest refraction index and not even acid can affect it.
In the 15th century, European stonecutters attempted to master the stone. The step from polishing to table cut was achieved mostly with the help of Indian stonecutters, who taught the Europeans that diamonds could be cut with diamond splinters.
But the great breakthrough did not come until 1640. Cardinal Mazarin saw diamonds from India with random facets. They had been cut that way to remove impurities and inclusions. Turning the diamonds this way and that, the cardinal noticed the play of colours and realised at once that this characteristic of the diamond could be exploited much more intensively. So he financed the attempts of various stonecutters who experimented with different combinations of facets to find the best effect of brilliance.
The result was the "Rose Cut" or "Mazarin Cut", which was maintained throughout the next century and a half, until it was replaced by the "Brilliant Cut". The Mazarin Cut had 16 facets, table and culet, which refracted the light on the stone magnificently. The discovery of this type of cutting had enormous effects on the entire goldsmith's art and revolutionised jewellery design; everyone wanted to own such stones.
The modern Brilliant Cut was developed in 1919. The elegant Emerald Cut does not glitter so intensively, but it highlights the stone's clarity.
The quality of the cut is one of the factors which definitively determine a jewel's worth.

Diamonds are the crowning touch on extraordinary occasions.
Artistic handcraft is presented in precious symbiosis with white gold and diamonds. The creations in our collection are just as richly faceted as the Brilliant Cut diamond, as you will see on our website.

Long-lasting products reflect traditional values and have a certain aura of immunity to crisis are gradually becoming
more in demand.
"No half-measures - go for the best." That is what more and more consumers have in mind when they consider falling stock market prices; they are investing in something lasting - diamonds.
"Better a jewel on the finger than money in the unstable bank" is an argument people are hearing more and more these days. People are increasingly willing to treat their loved ones and themselves to something beautiful.

The value of a diamond is much more stable than that of other luxury goods, because - Diamonds are indestructible.
Diamonds are the only jewels consisting of one single element: pure carbon.
No natural substance on earth is harder than a diamond; no tool is strong enough to cut one. Diamonds are the "Kings of Jewels"; they have never lost their power to bedazzle and fascinate.

Controlling the diamond trade

A serious upheaval has been looming during the past 10 years.
The UN is sanctioning the trade in blood diamonds and is enforcing the inspection of raw diamond trading worldwide.
The Kimberley Process of 2003 was the trigger for these comprehensive changes. This ordinance, supported by the UN, is calling for the introduction of certificates of origin for raw diamonds.
This should guarantee that the diamonds actually originate in the country from which they were exported and that they are not blood diamonds, the profits of which are used to finance civil wars.
The United Nations have imposed an embargo on diamonds of questionable origin.

Families draw closer together...
in times of crisis; suddenly, other values come to the fore. Instead of fast-paced lifestyles and shallowness, the call is now for long-lasting durability - and that applies to luxury articles as well.
People are wanting to take hold of their hard-earned assets again - and bequeath them to the next generation - and what better way to do that than with diamonds?

The road from the mine to the customer

At least 100 tons of ore must be moved in order to find diamonds weighing one carat (approx. 0.2 grams).
The road from the mine to the consumer is called the Diamond Pipeline.
The branch of trade has been acting from time immemorial due to the great distances between the mines, trade and cutting centres and jewellers.
The pipeline begins at the mines in the countries of production.
Traditionally, they export the raw diamonds to diamond traders and cutters in other centres.
Then, jewellers process the cut diamonds.
That process increases the diamonds' value until they are sold to the final customers.

True worth - radiantly beautiful diamonds
and everlasting creations
Value and quality handwork depend on a jewel's durability.
Our family business has been making jewellery of guaranteed high quality for almost 100 years now; our name stands for precision and innovation that you can trust.
These are the true values appreciated by jewellery lovers all over the world.

Diamonds are Unconquerable
Amor vincit omnes - "Love conquers all" - no wonder, then, that diamonds are always associated with love. Whether set in gold or platinum, diamonds always attract the most attention, no matter how a woman wears them.

The trend toward radiant, beautiful diamonds is increasing.
Insecure people who have lost their trust in banks are turning to values that are secure because they are visible. The times are gone, it seems, when fictitious assets counted. Today, people want to sense their goods, have them around them - perhaps not under the mattress, but in a safe place - and not just hold a bond in their hands which might be worthless tomorrow.

An especially famous diamond ...

Diamonds are still the most desirable stones in the world; they have lost none of their power to
bedazzle and fascinate. Fate has involved some of them dramatically. Theft, murder and manslaughter were committed for their sake - and they even triggered revolutions.
The REGENT is an especially famous diamond with a blood-soaked history surrounding it.
It is said that it was found around 1700 by a slave in an Indian diamond mine. When the slave realised what the stone was worth, he wounded himself in the leg, hid the diamond in the wound and smuggled it out of the mine that way. A sailor offered to help him flee abroad; but he murdered the slave during the journey and sold the stone for 1000 pounds. The diamond came into the possession of Thomas Pitt, the governor of Madras at the time; Pitt sold it to the Duke of Orleans.
After the stone was stolen from the Garde-Meuble in Paris, it suddenly turned up again in the attic of a Parisian house and passed again into the royal French treasure collection. Like so many large diamonds, this one was also pawned - by Napoleon Bonaparte, who used the loan to shore up the state's finances.
The Regent escaped the great sale of the crown jewels and even survived the German Occupation
in World War II. Today, it rests in the Louvre Museum in the French capital.

A nother stone of extraordinary beauty...
with a long, vivid history behind it.
The diamond was found in India around the turn of the 16th century and brought to Constantinople, where it came into the possession of Seigneur de Sancy. The French court was needing a large amount of money to assemble an army; "SANCY" offered the stone as a pledge for a loan. Yet the diamond almost failed to reach France, because the servant who was bringing it there was attacked by thieves. But "SANCY" was certain that his servant was loyal and that he would not have surrendered the diamond for anything in the world - and he was right. Rather than let the robbers have the stone, the poor servant swallowed it; and that was where it was found again, in his stomach. In gratitude, the French promoted "SANCY" to the rank of honorary leader of a regiment and even to the position of Minister of Finance. "SANCY" took advantage of that post to buy the diamond back.
The "SANCY" diamond - surely still not cut at that time - was then sold to Elizabeth I of England. Later on, it returned to France when Charles I was in financial difficulties; he was no longer able to redeem the precious pledge. The diamond then came into the possession of Cardinal Mazarin and then, after his death, Louis XIV inherited it, along with the rest of the cardinal's jewels.
Stolen in 1792 during the Revolution, the diamond did not resurface until 1800, when the Marquise Iranda pledged it to finance the Battle of Marengo. After that, it passed over to Queen Maria Luisa, the consort of Charles IV. Goya's portrait of her depicts her with the diamond.
From then on, the story of the diamond is uneventful. It changed hands again and again - each time for a substantially higher price.
William Waldorf-Astor bought it in 1906 as a gift for his daughter-in-law.

JUWEL - The Diamond Specialists
The Company looks back on a history of continued long-term success.
From the very beginning, the tradition-steeped Haban family business has established itself as a specialist
in the sector of high-class diamond jewellery.
Over several decades, the Company, which is still owned by the family, has developed a competence
in dealing with diamonds that is rare in Austria. Direct contacts to the Antwerp Diamond Bourse and the largest gem centres and diamond-polishing factories worldwide are another distinctive feature of this family-owned business.
The Company uses exclusively certified gems with high-quality features regarding colour, purity and polish
in particular. Greatest importance is being attached to cut grades, dimensions, polish and symmetry,
since these are the most important factors determining both perfect refraction and the proverbial "brilliance
of a diamond".
The wide range of its collection that offers a superb value for money
is one of the Company's strong points.
Individual customer service is of course a top priority.
At our commercial store in Vienna 1, Kohlmarkt 1, our customers can select "their" individual diamonds discreetly and really calmly according to various quality and price categories, along with matching hand-made settings.
Our Design Team will prepare a sketch including a customised offer.
We design immortal creations which are stable in value and highly esteemed by gentlewomen
all over the world.

These radiantly beautiful lasting creations...
place the richly faceted cut diamonds as the focal point.
These jewels we are showing you here will seduce you with their timeless beauty and precious elements.

The ancient Romans thought that diamonds were splintered stars.
That legend seems to have inspired jewellery designers right up to today to create heavenly beautiful pieces, but - as opposed to artists, first-class goldsmiths may not content themselves with beauty alone. They must guarantee the highest-quality workmanship. All the models at stand for true perfection and diligence.

In times like these, society reflects on its values.
Clever people can profit from that by purchasing stable-value diamonds.
True values are especially in demand today.
High-quality jewellery - lasting values: originality combined with quality pieces that outlast their time. What else lasts so long and usually passes along into the next generation?

Why invest in diamonds?

Diamonds are a good investment for a variety of reasons. More recently, these precious jewels created for eternity have proved how safe they are: they not only protect the creditworthiness of banks or financial institutions, but also fluctuations in exchange rates and inflation. But diamonds are seen not only as a secure but crises-proof investment, but the macroeconomic law of supply and demand suggests a structural increase in diamond prices on the world market.
In the following, we would like to highlight the five main reasons that make our view and experience of diamonds an important part of any investment portfolio in terms of diversification.
      1. Internal and tax-friendly profitability
      2. Crisis resistance
      3. Highest security
      4. Targeted liquidity
      5. Extraordinary emotional value

Conclusion: The plant in diamonds offers a whole range of advantages. In general, diamonds are likely to continue to increase in value. This increase is attributable to the considerable growth in demand and a decline in supply. Diamonds are a safe investment. Apart from further advantages such as the high liquidity and the favorable tax aspect, they also contain an invaluable emotional component. This unique combination can not give you any other financial device.

JUWEL - Schmuckhandel Naar GmbH

Kohlmarkt 1
1010 Wien

Phone +43 1 533 60 21
Fax +43 1 533 60 22


Opening hours

Mo: 10:00 - 18:00 Uhr
Tu: 10:00 - 18:00 Uhr
We: 10:00 - 18:00 Uhr
Th: 10:00 - 18:00 Uhr
Fr: 10:00 - 18:00 Uhr
Sa: 10:00 - 17:00 Uhr